In the rapidly changing world of digital and social media marketing - understanding what works for YOUR business is critical. Understanding how to position yourself so that you can win is critical.
You can't simply copy and paste an approach that someone else works into your business and hope that it works. In fact, that's a recipe for disaster.
You've put in the hours to hone and refine your craft — to be exceptional at what you do. You thought that you could be so good that they can't ignore you but now you're seeing your competitors advertising everywhere and they are nowhere near as good as you are. What's worse is they are getting clients hand over fist.
Wouldn't be great if you could just be great at what you do - and the clients would come flocking to you. But if that were true: Apple, Woolworths and Amazon wouldn't be advertising. Yet you're bombarded with messages from them on a daily basis. This is no co-incidence. It's just not how the world works, sorry.
On the contrary, if you're good at what you do, you have to market harder to keep the wannabe's and imitators from positioning themselves as industry changers.
But you didn't get into business to do the techy stuff on your website or to be constantly keeping up with the "rules" on the different marketing platforms.
The rules are constantly changing and evolving. What you can and can't say is often a fine and blurry line. Get it wrong and you can find your accounts being shut down.
That's what we're here for. We're here to keep you where you belong - ahead of the curve.
