If the mere thought of setting up DNS, hosting, wordpress, plugins and themes is causing you heart palpitations - you shouldn’t even start doing your own technical work.
Your mentor is probably telling you to learn all this yourself, but if you’re freaking out even at the thought of doing it and can’t comprehend the basics, you’re going to really struggle to get anything online in a reasonable amount of time.
It’s not your fault, not everyone was brought up with computers and an understanding of websites & technology. At the end of the day, there’s going to be a lot of things you need to learn and figure out - you might as well focus on the important ones, not setting up pages, opt-ins and webinars.
This one is more subtle, you’re probably resisting even starting to put things in place or even think about the strategy because you know it’s going to be hard. You’ve got two choices on this one.
Push through and see if you can do it, or don’t, and get help.
If you push through you might find you can actually tackle it on your own and the resistance was just psyching you out. If you don’t, submit to the fact you don’t want to deal with this stuff and bring in a pro who understands what you need and can help you.
I can’t make the choice for you, but you need to choose one - failure to choose will mean your funnels and marketing will get delayed for weeks / months or even years - and your business can’t wait that long for you to simply make a choice.
You’ve jumped in, and you’re up to your neck in figuring out stuff - but EVERYTHING is taking a long time. This is often where confusion kicks in and you feel like your stupid.
If you’re up late at night smashing this stuff out and it’s taking forever, you’re probably thinking "Surely other people can figure this stuff out", "why is it so hard for me”, “will I ever get this done so that I can just _____”.
Contrary to popular belief, you will be changing your offer and opt-ins FREQUENTLY.
It’s not something you do once, then never touch again for 12 months. My last campaign had 10 or so revisions in under 2 weeks, handled in between normal business activities like sales and delivery.
Could you even make 10 changes to your campaign in 2 weeks?
It’s OK. Let me assure you - landing page companies and your mentors want you to think this is easy.
In reality though, it’s not… there’s a bit more to it than they let on.
There’s actually a lot of complexity inside the technologies that are marketed as “simple to use” and “anyone can do it”. I even have days when things don’t behave the way they should.
It’s SUPER FRUSTRATING even when I KNOW everything is setup right yet there’s still a spanner in the works and I have to pull out some technical wizardry that no normal person would know nor need to understand.
If you’re not the sort of person who follows instructions to the letter, or wants to spend time learning every step, perhaps you shouldn’t be.
Do you think your pages and offer looks cheesy, spammy, or if you saw it you wouldn’t register for it?
If that’s the case, you’re probably right. There’s probably something wrong that needs addressing. Maybe it’s your layout, maybe it’s jarring colors, maybe it’s the copy, perhaps its the offer.
Most of the templates pages you see on popular landing page software have been done to death and many of them look incredibly amateur and spammy. Do you really think your potential client’s haven’t seen those templates before?
Ultimately, if you don’t like the look of your pages, others won’t either. You should be building something you’re proud of, not something to be hidden & ashamed of. If you can’t get to that level of production standard, find someone who can.
Your landing pages are not the most important things in the world.
Sure, leads are crucial to your business success, but leads without sales are pointless. Leads without strategy is just as useless. I hear people on the phone say to me all the time: “As soon as I have X, I can make sales”. I call bullshit.
You don’t need your membership site, product, or anything else for that matter to start making sales. You need an offer, and someone to talk to about that offer.
You need to get your pages online as quickly as possible so you can start getting people in the door so you can sell them.
If you are being a perfectionist over your pages, membership site or offer, you’re doing yourself a dis-service.
Get someone in who can tell you when good enough is good enough and that you’re ready to launch. If they are someone who’s done this a bit, trust their judgment - they’ve probably helped people just like you a number of times and know what is going to work in your industry.
Nobody can really answer that but you.
For most people the answer is no - you’re far better off getting someone in to take care of all that for you.
Doing it yourself is costing you way more than you think.
Download the free true cost calculator - to learn about all the areas it is costing you, so you can decide for yourself.
