A lot of my high end clients are time poor. One of the reasons they are successful is they understand the interplay between money and time - so I made a little video about this idea after I was prompted from a meme on Facebook.

Ah the silly season. Welcome back… where did the year go?? Is it holiday time already? Sheesh time flies when you’re having fun. At this time of year, I hear from business owners who are in one of two categories. Are you winding down or ramping up? There’s the clients who are winding down for […]

In a world, where free content reigns king, where sites like Youtube, Google, and the e-learning sites proclaim professional level content for free… content is now a worthless commodity. ... the king is dead.  Long live the king. Think about even your own experience - you're unlikely to pay to read a blog - even […]

Do you ever deal with the frustration of dealing with clients who constantly say they know what they need to do, that they know how to do things, only to watch them flounder and fail dismally as they fall off track and cannot seem to actually do the things that they say they know? Are you looking for […]

A lot of people get very overwhelmed when trying or doing something new. It makes sense that you don't want to look silly.  Perhaps you need to take a leaf from the book of Elon Musk's Presentation Mastery Handbook. A friend just sent me a video of Elon Musk opening the Gigafactory... the one that is going […]

The free groups of Facebook have been getting shut down over the last few months.  You know the ones.... "Join my free community mastermind" "Network with like-minded individuals" ...the ones where you get added to a group, the owner is seen as an "industry thought leader" where they can basically pitch you whenever you like. […]

I've definitely had the attitude of when it comes to marketing that it was some form dark art, a power wielded by only a select few. That a marketing plan was a whole heap of deluded fantasies that just happened to be written down.  Who cares what the PLAN says anyway.  What I need is LEADS […]

I used to think marketing was some black art where you threw a whole lot of spaghetti at the wall and saw what “worked”.   How wrong I was.  You can’t even define “worked” without maths. When it comes to knowing if an ad is working or not…. it is ALL algebra.  It is all about […]

It’s so important to understand how the marketing strategy you want to roll out fits with your business, where it is NOW, and where you want to go. I could easily post about how on Thursday last week I rolled out a strategy with one of my high end clients, how amazing that is, and how you […]

If your newsfeed is anything like mine lately, you would have seen ad after ad for business coaches who want to help you: “just double your prices” “just charge a premium price” “go after the niche who has money” On the surface, it makes a lot of sense, if you’re spending 40+ hours a week […]